How to Grow Your Business Through Instagram: 5 Effective Strategies
Are you a new business looking for customers and wanna use modern digital tools to grow your business? Have you been thinking of using Instagram lately for this purpose? We have jotted down why you should practically do this rather than just keep thinking.
Instagram is one of the most creative, user-friendly, photo and videos sharing mobile apps. Initially, its sole purpose was sharing daily life photos with charming filters and camera effects.
But now, it has also gained more popularity among various small and large businesses. The reason? Potential customers among 2 billion monthly active users. There must be a reason why almost 90% of the world’s top brands are active on this app. Let’s go through some of the ways that’ll help in growing your business.
1. A Good First Impression Work Wonders
The first thing to be seen by your audience will be your profile page. Make sure it’s spellbinding and represents your brand. Your bio must be decent about your business, with a link to your website right below. Carrying a specific theme through all your posts will become your brand identity.
2. Quality is Everything
Portraiting your business/products with visually appealing pictures, videos, and reels is the key to attracting more customers. According to a citation on exploring the role of visual aesthetics on Instagram, this helps in receiving more likes and comments.
3. Engagement, Engagement, and Engagement
Engagement attracts more followers. Engage your audience by posting regular stories, conducting polls and Q&A sessions, going live, and responding to comments and DMs. It helps your digital growth to a greater number of people. Moreover, it shows that you are a responsible brand that cares for the customers.
4. The Hashtags Magic Story
Ever wondered when you looked for a particular thing on Instagram, despite having used improper search words, you landed on the exact thing? That’s hashtags magic. Research conducted shows that the use of hashtags aid in brand awareness and exposure to a broader audience. Using hashtags with your posts will do wonders.
5. Boostup with Ads
You can reach new customers by using the Instagram ads tool to promote your business. Make sure your ads are appealing to the targeted audience. It will significantly influence the purchase intentions of the customers. These posts are easy to make within the app and you don’t have to be from a technical background to promote.
Final Saying
In a nutshell, Instagram can be a handy tool for the growth of your business. If you use all the above strategies, nothing can stop your business from a quantum jump. Be consistent throughout the process and stick with your brand identity.
